Mastheads - Findings of Research and Final Idea

I produced a range of designs, and I looked to get feedback from members of my target audience. I performed a questionnaire with 10 people to see what newspaper design they mostly prefer, and I combined this data from my three video interviews

Comments from respondents on newspaper design:
One of the respondents said how he likes both designs B and C, but his final choice was C. This was because he felt because I was producing a local paper that is mainly informative, B was very bright and stood out but it looked like a tabloid. However, idea C looked like it fitted the paper due to its simplistic design.

Two respondents suggested idea D, because they felt the blue colour of the 'Echo' would make it original and creative, seeing as most newspapers use a red colour scheme.

Several respondents, who picked ideas A and B, liked those designs because the red background allows them to stand out.

Idea E was criticized by one respondent, because they felt the drawing of a pencil within the design ruined the design, so they were drawn away from that idea. They chose idea F, because it was a simple design, and they felt it would make it seem like a newspaper to have this.

Final Masthead:
Although both ideas B and D were equally as popular, I will choose IDEA D. This is because I like the idea of using a simple logo that uses a bit of colour to draw readers in. My newspaper will not be a tabloid, and will be highly informative, so I will not use idea B, due to the red-top design style used.

This design, I will pitch to a focus group, and receive their opinions. From here, I can make any final alterations before progressing to producing my main task. 

Name and Masthead Research - Interview with Liam

This is my interview with Liam, who gives me his ideas for a suitable newspaper name and a basic masthead design.

From these interview, I will compile the research together from the interviews, and the questionnaires I did earlier, to choose a final name and design from a masthead.

Name and Masthead Research - Interview with Dylan

This is my interview with Dylan. In the video, he gives me his thoughts on what would be a most suitable title, and design for a masthead.

Name and Masthead Research - Interview with Mason

This is my interview with Mason. In the interview,  Mason gives me his thoughts on what would be a most suitable newspaper title, and a design for a masthead.