Advertisements in newspapers tend to be in a rectangular-box form, or in the form of a horizontal / vertical banner, depends on how the newspaper pages are structured out. These will advertise companies in the local area, or advertise events which will be held in these businesses.
If I use adverts that revolve around events, I will choose events that I have included in my website (task). This can help show continuity between my products.
Local businesses:
-Co-Op store (store)
-Hedingham School (secondary school)
-Castle Surgery (doctors surgery)
-Hedingham Castle
-St Nicholas Church
I have produced a video below which shows examples of current newspaper adverts. Looking at these will inspire me for ideas of adverts for me to include in my newspaper.