Thursday, 18 June 2015

Initial Research - Names

Local and national newspapers have a variety of names. The majority of local newspapers will be aimed at citizens from local areas, meaning news will be relevant to them. The newspaper title will have the name of the area where the news will be featured from. For example, the 'Braintree And Witham Times' will have news from the towns of Braintree and surrounding areas. Local newspapers will end the title with a comment which could refer to news or information, such as 'Times', 'Echo' or 'Post'.

Examples of local papers
  • Braintree and Witham Times
  • Suffolk Free Press
  • Haverhill Echo
  • Halstead Gazette
  • East Anglian Daily Times
  • Coventry Telegraph
  • Droitwich Advertiser
  • Express & Star
  • Ilford Recorder
  • Nottingham Evening Post
Examples of national newspapers
  • Daily Mail
  • Daily Express
  • The Sun
  • The Mirror
  • The Observer
  • The Independent
The Suffolk Free Press uses 'Free Press'. This term is short for 'Freedom of the Press', and means that newspaper editors are free to write any stories without any laws or restrictions.  The Halstead Gazette uses 'Gazette' . A gazette is an example of a newspaper. The Ilford Recorder uses 'Recorder' in the title. This could show that the local newspaper is used to record news events in the Ilford area. This is showing that all local newspapers have individual identities, which shows that different papers could have different types of content featured inside.

My target audience will be people from Sible Hedingham, because this is where I am from.


Audience Research: I performed some audience research to see what members of the audience thought about newspaper names.


From my audience research, I have learned that a snappy and catchy name that can be memorable would be suitable, but would depend on the local area. Names such as Herald, Times, Mail have been suggested by the people in the interview. This shows that I could include some of these names within my newspaper title.