Tuesday, 18 August 2015

Mastheads - Original Ideas and Designs

Mastheads are used to signal the title of the newspaper, as I wrote about previously. Following my questionnaire into my newspaper name, I learned my popular names were Hedingham Echo, and Hedingham Herald. I looked at mastheads into UK newspapers, and drew a series of ideas based on the research I performed.



I will now pitch these ideas to several individuals, and see which name and designs are most popular. I will use this to choose my final newspaper name, and a basic design for a final masthead.

Ideas A and B are based on red-top tabloid newspaper, ideas C and D are based on several local newspapers in my area, while ideas E and F are based on broadsheet and non-red top tabloid newspapers. I have included these different design ideas, because some local newspapers use different styles, compared to others. The Halstead Gazette uses a style similar to Idea C, the Liverpool Echo uses a style similar to Idea A, while the East Anglian Daily Times uses a design similar to Idea F. This shows that mastheads can vary from paper to paper.