These are my two ideas for horizontal billboard designs, which tend to be seen on building walls. I like the bottom idea because it has got a bright colourful photograph of the castle, which is an important tourist facility within the Hedingham area.
My first idea is a cartoon-style graphic showing the newspaper masthead, and a slogan to explain the purpose of my local newspaper. I like this idea, because it is bright and colourful, and there is a cartoon graphic to show a part of the area. The masthead also takes up a large proportion of the banner, which makes it stand out. However, this could be improved by using an image of the actual castle, in Hedingham.
My second idea is an image of Hedingham Castle, surrounded by a slogan and the masthead. I like this idea, because there is a bright and large photograph of the actual castle, which makes the newspaper relevant to the target audience. However, the masthead is included in the newspaper, but is quite small, so can be hard to notice. The fact the masthead is on a white background also makes it basic, and does not look visually appealing.
