This is my horizontal banner. I like this idea (above), because I have used an image of the castle in the Hedingham area. I feel this is a good image to use, because the castle is a major tourist attraction in the local area, and is important in the area historically. I feel the use of the masthead is important within the billboard poster because it helps identify the billboard to show what it is advertising. I could improve this by adding other images of the local area to help my target audience identify who I am targeting with my local newspaper. I could improve this poster by changing the colour of the text in the top left to match the colour scheme of my masthead.
This is my headline billboard poster. I like this idea (above), because I feel this has got a simple layout, which has a small amount of information. Having a small amount of information is good, because it means the person who looks at this poster is not overloaded with information. This poster was popular among my audience feedback videos, due to the colour scheme and bold font, which I fully agree with. I could improve this poster by changing the text colour of the website, from black to blue, to match the information strip on the top. I feel the use of the black and blue is good, because they are colours I have used in my masthead.
